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WINTER 2021
SEASON
• GIRLS CRUSHING IT •
SOLD OUT
OVERVIEW
With a range of courses from beginner to advanced, this program is ideal for both tweens and teens.
BEGINNER
ENTREPRENEURSHIP 101
Prerequisites:
None; all are welcome
Please note:
Completion of this course, Nasdaq Camp or Accelerator (current or past) is required for participation in the virtual pop-up shop.
October 24
3:00 – 4:30 PM
Virtual via Zoom
INTERMEDIATE
LAUNCHING YOUR ONLINE SHOP
Prerequisites:
Entrepreneurship 101 or
Nasdaq Camp or Accelerator
Please note:
Completion of this course (current or past) or equivalent experience is required if you wish to participate in the virtual pop-up shop and do not currently have an online shop.
November 7
1:00 - 2:30 PM
Virtual via Zoom
ADVANCED
MASTERCLASS: THE ART OF PRODUCT LINE EXTENSION
Prerequisites:
Entrepreneurship 101 and Launching Your Online Shop (or equivalent experience)
Please note:
Completion of this course is required if you wish to participate in the virtual pop-up shop and have already completed the aforementioned prerequisites.
November 7
3:00 – 4:30 PM
Virtual via Zoom
POP-UP SHOP
Upon completion of "Launching Your Online Shop" or "Masterclass" series,
girls may participate in the optional Virtual Pop-up Shop December 3 - 5.
Here are all the exciting details...
BEGINNER
OCT 24
Entrepreneurship 101
Prerequisites: None; All are welcome
3:00 - 4:30 PM; Virtual via Zoom
This 90-minute session will cover:
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Identifying an idea based on your passion or a market need
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Defining your target customer
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Conducting benchmarking research
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Calculating cost, price and margin
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Developing your product
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Developing and delivering a 30-second sales pitch
- Branding & marketing
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Identifying sales channels
Note: If you would like to participate in the virtual pop-up shop, you must also take "Launching Your Online Shop"
INTERMEDIATE
NOV 7
Launching Your Online Shop
Prerequisites: Entrepreneurship 101 or Nasdaq Camp or Accelerator
1:00 - 2:30 PM; Virtual via Zoom
This 90-minute session will cover:
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Capturing professional-quality product photos with your smartphone
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Developing your online storefront with Etsy & Square
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Uploading product inventory
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Determining shipping & logistics strategies
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Safety & Security
Completion of this course is required if you wish to participate in the virtual pop-up shop and do not currently have an online shop.
ADVANCED
NOV 7
The Art of Product Line Extension
Prerequisites: Entrepreneurship 101 & Launching Your Online Shop or Equivalent Experience
3:00 - 4:30 PM; Virtual via Zoom
Product line extension is the use of an established product for a new item in the same product category. This 90-minute session will cover:
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Understanding product line extension
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Studying corporate examples for product line extension
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Identifying your "rockstar" product
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Learning strategies to help expand your offerings through product line extension
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Working in break-out groups to ideate your own product line extension opportunities
Completion of this course is required if you wish to participate in the virtual pop-up shop and do not currently have an online shop.
POP-UP SHOP
DEC 3 - 5
Virtual Pop-up Shop
Prerequisites: Launching Your Online Shop & Masterclass series
To ensure a great experience for your child and their customers:
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Store inventory must accurately reflect in-stock merchandise and/or your child's capacity to produce and ship products by Sunday, December 12
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Participants should periodically monitor inventory and make an announcement when all items are sold out
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As a safety precaution, parents should monitor and respond to online customer inquiries
*** CAREFULLY REVIEW THE FOLLOWING INFORMATION BEFORE SUBMITTING YOUR APPLICATION ***
TUITION:
Tuition for this program is $75 per child.
Note: Girls Crushing It is an educational nonprofit. Your tuition covers educational workshops. The pop-up shop is a free, optional add-on for girls to grow their leadership skills and confidence. As such, tuition should not included when calculating your child's business expenses.
CONSIDERATIONS:
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Business experience is not required to apply for this program, however applicants should have a well-honed business idea.
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Adult participation in all stages of business development is encouraged and necessary for some elements of online shop creation
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We are unable to accommodate businesses selling services, food or other perishable items.
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This virtual program are geared for ages 10 - 18.
DATES, MILESTONES & EXPECTATIONS
NOVEMBER 21
Website submission and inventory check-in
In order to help girls succeed, we are requiring some checkpoints:
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Provide the link to your online store
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Submit 2 - 3 photos to be used in your shop listing
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Sign-up for (optional) online shop audit, where our staff will review and provide feedback on your online shop
Note: We will not be collecting product samples this year. Participants will be responsible for providing high quality product photography for inclusion in their shop listing.
DECEMBER 3 - 5
Your child will be expected to have an operational online shop December 3 - 5. They will also be expected to:
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PRODUCE AND MAKE AVAILABLE FOR SALE ONLINE between 25 - 50 pieces of inventory, depending on price point and labor intensity. Participants will set their own inventory production goals.
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CREATE AN ONLINE SHOP on Etsy, Square or other platform.
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ENSURE YOUR ONLINE SHOP IS OPEN FOR BUSINESS from December 3 - 5 for our Virtual Pop-up Shop.
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PERIODICALLY MONITOR THEIR ONLINE SHOP DEC 3 - 5 to respond to customer inquiries and monitor inventory levels.
DECEMBER 12
Deadline for shipping orders is December 12
To ensure timely arrival:
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Ship orders by December 12
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Clearly communicate your shipping time frame to customers