![Untitled design (23).png](https://static.wixstatic.com/media/5ab551_8790b571a7f640fab9fb6b833b63635c~mv2.png/v1/fill/w_122,h_80,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/5ab551_8790b571a7f640fab9fb6b833b63635c~mv2.png)
WINTER 2021
SEASON
• GIRLS CRUSHING IT •
SOLD OUT
OVERVIEW
With a range of courses from beginner to advanced, this program is ideal for both tweens and teens.
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BEGINNER​
ENTREPRENEURSHIP 101
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Prerequisites:
None; all are welcome
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Please note:
Completion of this course, Nasdaq Camp or Accelerator (current or past) is required for participation in the virtual pop-up shop.
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October 24
3:00 – 4:30 PM
Virtual via Zoom
INTERMEDIATE
LAUNCHING YOUR ONLINE SHOP
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Prerequisites:
Entrepreneurship 101 or
Nasdaq Camp or Accelerator
Please note:
Completion of this course (current or past) or equivalent experience is required if you wish to participate in the virtual pop-up shop and do not currently have an online shop.
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November 7
1:00 - 2:30 PM
Virtual via Zoom
ADVANCED
MASTERCLASS: THE ART OF PRODUCT LINE EXTENSION
Prerequisites:
Entrepreneurship 101 and Launching Your Online Shop (or equivalent experience)
Please note:
Completion of this course is required if you wish to participate in the virtual pop-up shop and have already completed the aforementioned prerequisites.
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November 7
3:00 – 4:30 PM
Virtual via Zoom
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POP-UP SHOP
Upon completion of "Launching Your Online Shop" or "Masterclass" series,
girls may participate in the optional Virtual Pop-up Shop December 3 - 5.
Here are all the exciting details...
BEGINNER​
OCT 24
Entrepreneurship 101
Prerequisites: None; All are welcome
3:00 - 4:30 PM; Virtual via Zoom
This 90-minute session will cover:​
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Identifying an idea based on your passion or a market need
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Defining your target customer
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Conducting benchmarking research
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Calculating cost, price and margin
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Developing your product
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Developing and delivering a 30-second sales pitch
- Branding & marketing
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Identifying sales channels
Note: If you would like to participate in the virtual pop-up shop, you must also take "Launching Your Online Shop"
![GCI19-10065.jpg](https://static.wixstatic.com/media/5ab551_561427ef2ed248349eef6711b1ae3d96~mv2.jpg/v1/fill/w_95,h_119,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/GCI19-10065.jpg)
INTERMEDIATE
NOV 7
Launching Your Online Shop
Prerequisites: Entrepreneurship 101 or Nasdaq Camp or Accelerator
1:00 - 2:30 PM; Virtual via Zoom
This 90-minute session will cover:​
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Capturing professional-quality product photos with your smartphone
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Developing your online storefront with Etsy & Square
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Uploading product inventory
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Determining shipping & logistics strategies
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Safety & Security
Completion of this course is required if you wish to participate in the virtual pop-up shop and do not currently have an online shop.
![Virtual pitch.jpg](https://static.wixstatic.com/media/5ab551_9e6feefe2e5649d6b14e1dea4e7ea92d~mv2.jpg/v1/crop/x_32,y_148,w_688,h_720/fill/w_95,h_100,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Virtual%20pitch.jpg)
ADVANCED
NOV 7
The Art of Product Line Extension
Prerequisites: Entrepreneurship 101 & Launching Your Online Shop or Equivalent Experience
3:00 - 4:30 PM; Virtual via Zoom
Product line extension is the use of an established product for a new item in the same product category. This 90-minute session will cover:​
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Understanding product line extension
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Studying corporate examples for product line extension
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Identifying your "rockstar" product
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Learning strategies to help expand your offerings through product line extension
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Working in break-out groups to ideate your own product line extension opportunities
Completion of this course is required if you wish to participate in the virtual pop-up shop and do not currently have an online shop.
![IMG_4102.jpg](https://static.wixstatic.com/media/5ab551_17a023e9b7334e15918ad5739ff7c680~mv2.jpg/v1/crop/x_0,y_2359,w_3024,h_1673/fill/w_102,h_57,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/IMG_4102.jpg)
![IMG_4100.jpg](https://static.wixstatic.com/media/5ab551_523b7df7822a4784a1fc4bf05eafe6ae~mv2.jpg/v1/crop/x_673,y_2000,w_1536,h_2027/fill/w_74,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/IMG_4100.jpg)
![IMG_4101.jpg](https://static.wixstatic.com/media/5ab551_28c3bb454ce449e69496b5119595c231~mv2.jpg/v1/crop/x_379,y_0,w_2645,h_4032/fill/w_64,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/IMG_4101.jpg)
POP-UP SHOP
DEC 3 - 5
Virtual Pop-up Shop
Prerequisites: Launching Your Online Shop & Masterclass series
To ensure a great experience for your child and their customers:
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Store inventory must accurately reflect in-stock merchandise and/or your child's capacity to produce and ship products by Sunday, December 12
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Participants should periodically monitor inventory and make an announcement when all items are sold out
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As a safety precaution, parents should monitor and respond to online customer inquiries
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![Provide the link to your final website (](https://static.wixstatic.com/media/5ab551_cc1ac02f2873439688a6ee1334d0adb3~mv2.png/v1/crop/x_38,y_58,w_868,h_674/fill/w_62,h_48,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Provide%20the%20link%20to%20your%20final%20website%20(.png)
*** CAREFULLY REVIEW THE FOLLOWING INFORMATION BEFORE SUBMITTING YOUR APPLICATION ***
TUITION:​
Tuition for this program is $75 per child.
Note: Girls Crushing It is an educational nonprofit. Your tuition covers educational workshops. The pop-up shop is a free, optional add-on for girls to grow their leadership skills and confidence. As such, tuition should not included when calculating your child's business expenses.
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CONSIDERATIONS: ​
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Business experience is not required to apply for this program, however applicants should have a well-honed business idea.
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Adult participation in all stages of business development is encouraged and necessary for some elements of online shop creation
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We are unable to accommodate businesses selling services, food or other perishable items.
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This virtual program are geared for ages 10 - 18.
DATES, MILESTONES & EXPECTATIONS
NOVEMBER 21
Website submission and inventory check-in
In order to help girls succeed, we are requiring some checkpoints:
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Provide the link to your online store
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Submit 2 - 3 photos to be used in your shop listing
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Sign-up for (optional) online shop audit, where our staff will review and provide feedback on your online shop
Note: We will not be collecting product samples this year. Participants will be responsible for providing high quality product photography for inclusion in their shop listing.​
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DECEMBER 3 - 5
Your child will be expected to have an operational online shop December 3 - 5. They will also be expected to:
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PRODUCE AND MAKE AVAILABLE FOR SALE ONLINE between 25 - 50 pieces of inventory, depending on price point and labor intensity. Participants will set their own inventory production goals.
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CREATE AN ONLINE SHOP on Etsy, Square or other platform.
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ENSURE YOUR ONLINE SHOP IS OPEN FOR BUSINESS from December 3 - 5 for our Virtual Pop-up Shop. ​
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PERIODICALLY MONITOR THEIR ONLINE SHOP DEC 3 - 5 to respond to customer inquiries and monitor inventory levels.
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DECEMBER 12
Deadline for shipping orders is December 12
To ensure timely arrival:
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Ship orders by December 12
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Clearly communicate your shipping time frame to customers​