PARTICIPANT REGISTRATION
Look inside our past programs...
WINTER 2022 SEASON
We're kicking off the Winter 2022 Season with our Entrepreneurship 101 workshop, which is geared towards beginners and open to participants of all experience levels. Those who have completed Entrepreneurship 101 will participate in our two-part advanced workshop, Superpower Hour. This season's Superpower Hour will feature special guest, Cindy Deily, Vice President of Skincare Merchandising at SEPHORA. Participants will leave our workshops empowered and inspired to crush it at our Winter Pop-up Shop in Lafayette, California!
BEGINNER
Entrepreneurship 101 Workshop
Sunday, October 23
2:00 – 3:15 PM
Virtual via Zoom
Prerequisites:
None; all are welcome
Please note:
• Completion of this course (current or past) is required for participation in the pop-up shop
• Upon completion of this course, participants are strongly encouraged to attend the advanced workshops on October 23 and November 6.
ADVANCED (2 PARTS)
Superpower Hour Workshop with Cindy Deily, Vice President of Skincare Merchandising at SEPHORA
PART 1
Sunday, October 23
4:00 – 5:00 PM
Virtual via Zoom
PART 2
Sunday, November 6
4:00 – 5:00 PM
Virtual via Zoom
Prerequisites:
Entrepreneurship 101
Please note:
Completion of this course is required if you wish to participate in the pop-up shop and have already completed Entrepreneurship 101 in previous season
ALL LEVELS
Winter Pop-up Shop at Lafayette Community Center
Sunday, December 11
2:00 – 5:00 PM
(Setup at 1:00 PM)
500 St Marys Rd
Lafayette, CA 94549
Prerequisites:
• Entrepreneurship 101 or Founder Hour
• UPDATE: Participants will be required to submit a product sample, which will be photographed and used for event promotion. Product samples will not be returned.
Please note:
Upon completion of "Entrepreneurship 101" or BOTH parts of "Superpower Hour with Cindy Deily", students may participate in the optional Winter Pop-up Shop
SEASON DETAILS
BEGINNER WORKSHOP
OCTOBER 23
ENTREPRENEURSHIP 101
Prerequisites: None; All are welcome
2:00 - 3:15 PM; Virtual via Zoom
This 75-minute session will cover:
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Identifying a product or service based on market need and/or passion
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Defining your target customer
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Conducting benchmarking research
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Calculating cost, price and margin
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Sourcing and developing your product
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Understanding corporate social responsibility
- Crafting and delivering an elevator pitch
Note: Completion of this course (current or past) is required for participation in the pop-up shop
ADVANCED WORKSHOP: PART 1
OCTOBER 23
PART 1: PREPARING TO ENGAGE WITH OUR GUEST SPEAKER
Prerequisites: Entrepreneurship 101
4:00 - 5:00 PM; Virtual via Zoom
This 60-minute session will cover:
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Understanding the importance of being prepared in a professional context
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Using biographical material and tools E.g. LinkedIn, news articles etc. to research and formulate questions for our guest speaker, Cindy Deily
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Understanding skincare as a product category
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Introducing SEPHORA as a brand
ADVANCED WORKSHOP: PART 2
NOVEMBER 6
PART 2: SUPERPOWER HOUR WORKSHOP WITH CINDY DEILY, VP OF SKINCARE MERCHANDISING AT SEPHORA
Prerequisites: Entrepreneurship 101
4:00 - 5:00 PM; Virtual via Zoom
This 60-minute session will cover:
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Actively listening to Cindy's professional story
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Understanding clean skincare and sustainability
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Behind-the-scenes insights into work-life at SEPHORA
- Understanding merchandising
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Nurturing your brand from infancy to maturity
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Design challenge and rapid ideation game
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Charting your unique path forward
Note: Completion of BOTH PARTS of this course is required for those who wish to participate in the pop-up shop and have already completed Entrepreneurship 101
MILESTONE: PRODUCT SUBMISSION
NOVEMBER 19-20
PRODUCT SAMPLE SUBMISSION
November 19 - 20
Orinda, CA 94563
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Participants will submit a product sample
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Product sample will be photographed and used for event promotion
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Product samples will not be returned
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Logistical information for submitting your product sample will be communicated during workshops
POP-UP SHOP
DECEMBER 11
WINTER POP-UP SHOP AT THE LAFAYETTE COMMUNITY CENTER
Prerequisites: Entrepreneurship 101 or Superpower Hour
2:00 - 5:00 PM (Setup at 1:00 PM)
Event is in-person & Indoors
500 St Marys Rd
Lafayette, CA 94549
PARTICIPANT EXPECTATIONS:
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As a stand-alone Pop-up Shop in a non-retail environment, inviting your friends, family and other networks will be essential to your shop's success
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Produce ample inventory for 3 hours of sales
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Merchandise and staff a table with their own one-of-a-kind products or services
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Pitch their products to shoppers during our Pop-up Shop
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Fund their business endeavor and keep 100% of their profits (Tuition should not be deducted when calculating profit * )
Note: Upon completion of "Entrepreneurship 101" and/or BOTH PARTS of "Founder Hour", students may participate in the optional Pop-up Shop
CONSIDERATIONS & GUIDELINES
CAREFULLY REVIEW THE FOLLOWING INFORMATION PRIOR TO REGISTERING
REGISTRATION PROCESS
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When registering siblings, add 1 registration ticket per child to your shopping cart
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Non-sibling business partners must register separately
TUITION:
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Tuition for this program is $90 per child.
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Girls Crushing It is an educational nonprofit. Unlike a craft fair, your tuition/registration fee covers our entrepreneurship programming i.e. curriculum development, instructors etc. The Pop-up Shop is an optional, free event for participants to gain practical experience. As such, tuition should not be deducted when calculating your child's profit.
CONSIDERATIONS:
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This program is geared for ages 8 - 17
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Your child will be expected to actively manage their table during their shift
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Business experience is not required to apply for this program, however applicants should have a well-honed business idea
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Drop-off is strictly prohibited for the Pop-up Shop; Parent/guardian must remain on site at all times
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Food, beverages and other products intended for human consumption (E.g., hot cocoa kits, tea, etc) are not permitted for sale at our Pop-up Shop due to health code restrictions. The sale of pet treats is permitted.
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Business expenses are the sole responsibility of the participant
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Participants will be expected to follow all applicable Covid-19 protocols and mandates in effect during the time of the event
WE PROVIDE THE FOLLOWING TO EACH BUSINESS FOR THE POP-UP SHOP:
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(1) Table
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(2) Chairs depending on the number of business members
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(1) Tablecloth
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(1) Simple table-top sign with your business name
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(1) Square Credit Card Reader (while supplies last) which is yours to keep and for participants who have not previously received one
YOU WILL NEED TO PROVIDE THE FOLLOWING FOR THE POP-UP SHOP
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Your products
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Display stands
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Pricing information (tags, chalkboard signs etc.)
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Cash box, equipped with change and/or mobile payment processing option (Square, Cash App, Venmo, Paypal etc.)
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Packaging supplies (note: gift bags will be available for purchase by shoppers)
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Water bottle, snacks (note: food vendors will be on site)