ALUMNAE REGISTRATION
• GIRLS CRUSHING IT •
SPRING 2025
SEASON

SEASON OVERVIEW
We’re popping up at Broadway Plaza in Walnut Creek on May 3rd!
This spring, alumnae will take part in our Data-driven Success workshop virtually via Zoom. Upon completion of our mandatory workshops, participants may take part in our Spring Pop-up Shop at Broadway Plaza Shopping Center.
ADVANCED
ADVANCED
WORKSHOP:​
Data-driven Success​
(Open to Girls Crushing It alumnae only)​​
Prerequisites:
Entrepreneurship 101
​
Please note:
Completion of this course is required for Girls Crushing It alumnae who wish to participate in the pop-up shop
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Sunday, March 2
4:00 – 5:00 PM
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Virtual via Zoom
ALL LEVELS
SPRING POP-UP SHOP AT BROADWAY PLAZA​
(Open to all skill levels)
​​
Please note:
Completion of "Entrepreneurship 101" and "Dollars & Sense" is required for first-time sellers to sell in our pop-up. Completion of "Data-driven Success" is required for Girls Crushing It alumnae to sell in our pop-up shop.
​
Saturday, May 3
1st Shift: 10:00 - 2:00
2nd Shift: 2:00 - 6:00
​
In-person; Outdoors
Broadway Plaza Shopping Center, Walnut Creek, CA​
​ABOUT BROADWAY PLAZA
Located in Walnut Creek, Broadway Plaza is an open-air shopping center that is home to over 80 top retailers and specialty shops, including Nordstrom, Macy's, Apple, lululemon and Louis Vuitton. You’ll also find a variety of delicious restaurants like True Food Kitchen, Boudin, Cholita Linda and Original Joe’s, which will open in 2024. Broadway Plaza was voted year-over-year “Best Shopping Center” in Diablo Magazine’s “Best of the East Bay” issue.
Our Spring pop-up will be stationed behind the Apple Store, between Nordstrom and Zara, where entrepreneurs will have a truly unique opportunity to set up shop within a dynamic retail environment and interact with customers from all over the Bay Area.

SEASON DETAILS
ALUMNAE
MARCH 2
DATA-DRIVEN SUCCESS
Prerequisite:
Entrepreneurship 101 (From any prior season)
4:00-5:00 PM; Virtual via Zoom
​​​
Unlock the power of data to grow your business! This interactive workshop is designed for young entrepreneurs who want to learn how to use data to make smarter decisions, improve performance, and create a competitive edge. Whether you’re improving on your current business or brainstorming your next big idea, understanding data can set you apart as an innovative leader.
In this hands-on session, participants will explore:
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The basics of data collection and analysis for small businesses
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Tools and platforms to track and visualize key metrics
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How to use customer insights to refine products and marketing strategies
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Real-world examples of data-driven decision-making in successful businesses
You’ll come away understanding the importance of data but also how to apply it to create measurable results.

POP-UP SHOP
MAY 3
POP-UP SHOP AT BROADWAY PLAZA
Broadway Plaza
1210 Broadway Plaza
Walnut Creek, CA 94596
(Stationed behind the Apple Store, between Nordstrom and Zara)
Participants will:
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Actively promote our Pop-up Shop to ensure a bustling marketplace
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Produce between 25 - 50 pieces of inventory
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Merchandise and staff a table with their own one-of-a-kind products or services
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Pitch their products to shoppers during our Pop-up Shop
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Fund their business endeavor and keep 100% of their profits (Tuition should not be deducted when calculating profit * )
​

CAREFULLY REVIEW THE FOLLOWING INFORMATION BEFORE SUBMITTING YOUR REGISTRATION
​
OUR PROGRAM: ​
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Participation in our 2025 Spring Workshops is required in order to take part in our Spring Pop-up Shop on May 3. No exceptions.
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Business experience is not required for our program, however participants should have a well-honed business idea if they wish to take part in the Spring Pop-up.
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Business expenses are the sole responsibility of the participant
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We promote our pop-up shops via social media promotions, email marketing, online advertising, local publications, and local associations to ensure that we bring out as many shoppers as we possibly can! We ask all of our participants to also promote the pop-up shop within their schools, clubs, community organizations, friends, family, and neighbors
CONSIDERATIONS FOR OUR SPRING 2025 POP-UP SHOP
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Our Spring 2025 Pop-up at Broadway Plaza is geared for ages 10–18. Note that the duration and setup for this event is more intensive, thus the minimum age is 10 (unlike our other pop-ups, where the minimum age is 8)
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We at Girls Crushing It dedicate an incredible amount of heart and labor towards ensuring that our pop-up shops are delightful - and we need you to do your part too! Participants and their families/support team should make every effort to show up ready to share their wonderful business and products with the world, and to make the best of any unexpected circumstances - whether that’s a rainstorm, a gust of wind, a “competitor" nearby, or any other challenges we may encounter. We appreciate your words of kindness, willingness to lend a hand, and mindful modeling of optimism and resilience.
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Your child will be expected to actively manage their table during their shift. Due to the extended duration of a shift, participants should consider enlisting the help of a friend or family member while they take breaks.
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Payment method options for customers are at the sole discretion of the participant. Card readers and accounts must be set up in advance of the pop-up shop, as there is no guarantee of wi-fi availability during our pop-up shop.
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Participants manage their own finances and are entitled to their profit; Girls Crushing It does not take a commission on sales
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​LOGISTICS FOR OUR POP-UP
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This event will be held outdoors. Although your child's table will be within the footprint of a tent, there may be environmental factors such as sun, wind and rain. Please plan accordingly.
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This event will take place rain or shine. Refunds will not be issued for weather-related cancellations.
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Our Spring Pop-up Shop will be stationed behind the Apple Store, between Nordstrom and Zara, so we anticipate a lively atmosphere with ample foot traffic.​
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Tables and tents are pre-assigned, and while we make every effort to accommodate special requests, it’s just not always possible. We will not be able to accommodate requests to move tables on the day of the event.
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Parking: Hourly parking is available at the Broadway Plaza garage located at 539 S Broadway, Walnut Creek, CA 94596. The first three hours are free; Hours 3-4 = $5; Hours 4-5 = $7
You may be able to find other paid and free parking options nearby. We recommend using a wagon or wheeled bag to transport your products and supplies.
WE PROVIDE THE FOLLOWING TO EACH BUSINESS FOR OUR POP-UP SHOP:​
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(1) 4-ft Table (per business, not per participant)​ within a 10’x10 tent shared with at least one other business
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(2) Chairs
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(1) Tablecloth
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(1) Simple table-top sign with your business name
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(1) Square Credit Card Reader, which is yours to keep (for participants who have not previously received one)
YOU WILL NEED TO PROVIDE THE FOLLOWING FOR THE SPRING POP-UP SHOP​
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Your products
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Display stands
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Pricing information (tags, chalkboard signs etc.)
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Cash box, equipped with change and/or mobile payment processing option (Square, Venmo, Paypal etc.)
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Packaging supplies E.g. tissue paper, small bags etc.
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Water bottle, snacks/meals, sunscreen (note: food vendors will be on site)
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​​​​
REGISTRATION INFORMATION
TUITION
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$195
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SOLO BUSINESS OWNERS
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Register for ONLY ONE of the options below.
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SIBLING BUSINESS PARTNERS:
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A parent/guardian can register up to two siblings at once if they choose the same option.
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If siblings want a different option, they must be registered separately.
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NON-SIBLING BUSINESS PARTNERS:
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Each partner must be registered separately.​
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Make sure to sign up for the same shift as your partner(s).
ADDITIONAL SHIFTS:
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Additional shifts may be released by Girls Crushing It at a later date and on a first come, first served basis.
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You can indicate if you would like a second shift during the registration process.
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​Register for the alumnae workshop and your preferred shift from one of the options below.
Pop-up Shift #1
and Alumnae Workshop
This registration option includes:
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Alumnae workshop (Data-Driven Success) offered virtually via Zoom on March 2 from 4:00-5:00 PM
and
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Pop-up shift #1 at Broadway Plaza on Saturday, May 3 from 10:00 AM - 2:00 PM​​​​
​
Pop-up Shift #2
and Alumnae Workshop
This registration option includes:
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Alumnae workshop (Data-Driven Success) offered virtually via Zoom on March 2 from 4:00-5:00 PM
and
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Pop-up shift #2 at Broadway Plaza on Saturday, May 3 from 2:00 - 6:00 PM​​​​​
​