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• SPRING 2024 SEASON •

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• GIRLS CRUSHING IT •

SPRING 2024
SEASON

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SEASON OVERVIEW

We’re popping up at Broadway Plaza in Walnut Creek on May 5th! 

 

Our Spring workshops will take place in person at Capital One Café (at Broadway Plaza). First time participants will take part in our Entrepreneurship 101 course. All participants will dive into problem solving, product development, and innovation in our Advanced Workshop, Startup Lab: Modular Electronics with Jen Wang, PhD & Chief Product Officer for Framework.

ABOUT BROADWAY PLAZA

Located in Walnut Creek, Broadway Plaza is an open-air shopping center that is home to over 80 top retailers and specialty shops, including Nordstrom, Macy's, Apple, lululemon and Louis Vuitton. You’ll also find a variety of delicious restaurants like True Food Kitchen, Boudin, Cholita Linda and Original Joe’s, which will open in 2024. Broadway Plaza was voted year-over-year “Best Shopping Center” in Diablo Magazine’s “Best of the East Bay” issue.

 

Our Spring pop-up will be stationed behind the Apple Store, between Nordstrom and Zara, where entrepreneurs will have a truly unique opportunity to set up shop within a dynamic retail environment and interact with customers from all over the Bay Area.

SEASON AT A GLANCE

BEGINNER / FIRST TIME

ENTREPRENEURSHIP 101 WORKSHOP

Prerequisites:

None; all are welcome

Please note:

Completion of this course (current or past) is required for participation in the pop-up shop

 

Sunday, March 17

2:30 – 3:15 PM 

 

In-person

Capital One Café

1139 S Main St.

Walnut Creek, CA 94596

ADVANCED

STARTUP LAB: MODULAR ELECTRONICS 

 

Prerequisites:

Entrepreneurship 101

Please note:

Completion of this course is required for all who wish to participate in the pop-up shop

Sunday, March 17

3:30 – 4:45 PM 

 

In-person

Capital One Café

1139 S Main St.

Walnut Creek, CA 94596

ALL LEVELS

SPRING POP-UP AT BROADWAY PLAZA

Prerequisites:

"Entrepreneurship 101" or "Startup Lab: Modular Electronics"

Please note:

Completion of "Entrepreneurship 101" AND "Startup Lab: Modular Electronics" is required to sell in our pop-up

Sunday, May 5

12:00 - 4:00 PM

 

Outdoors

Broadway Plaza

1210 Broadway Plaza

Walnut Creek, CA 94596

SEASON DETAILS

BEGINNER / FIRST TIME

MARCH 17th

ENTREPRENEURSHIP 101

Prerequisites: None; All are welcome
2:30
 - 3:15 PM; In-person

Capital One Café

1139 S Main St.

Walnut Creek, CA 94596

This 60-minute session will cover:​

  • Identifying an idea based on your passion or a market need

  • Defining your target customer

  • Conducting benchmarking research

  • Calculating cost, price and margin

  • Developing your product

  • Crafting and delivering an elevator  pitch

  • Developing a basic financial plan 
     

Note: Completion of this course is required for new participants in order to take part in our Spring pop-up shop. Returning participants are welcome but not required to repeat this workshop; course material is standard from season to season.

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ADVANCED

MARCH 17th

STARTUP LAB: MODULAR ELECTRONICS W/ JEN WANG, PHD & CHIEF PRODUCT OFFICER FOR FRAMEWORK 

Prerequisite: Entrepreneurship 101 

3:30 - 4:45 PM; In-person

Capital One Café

1139 S Main St.

Walnut Creek, CA 94596

This 60-minute session will cover:

Successful entrepreneurs must be creative and nimble in our ever-changing world. This spring, in our fast-paced Advanced Workshop, we’ll look inside a modular electronics company that is focused on sustainability and making electronics more accessible. We’ll identify customer needs and develop innovative solutions. Participants will gain an understanding of the product design process that they can apply when prototyping and bringing new products to market.

 

Participants will work collaboratively to:

  • Explore early stage products

  • Share their unique perspectives

  • Rapidly ideate creative solutions

  • Develop sketches/prototypes 

  • Present their ideas to other entrepreneurs

 

Note: Completion of this course is required for all who wish to participate in the pop-up shop

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POP-UP SHOP

MAY 5th

SPRING POP-UP SHOP AT BROADWAY PLAZA

Prerequisites: "Entrepreneurship 101" or "Startup Lab: Modular Electronics"

Broadway Plaza

1210 Broadway Plaza

Walnut Creek, CA 94596

(Stationed behind the Apple Store, between Nordstrom and Zara)

Participants will:

  • Actively promote our Pop-up Shop to ensure a bustling marketplace

  • Produce between 25 - 50 pieces of inventory

  • Merchandise and staff a table with their own one-of-a-kind products or services

  • Pitch their products to shoppers during our Pop-up Shop

  • Fund their business endeavor and keep 100% of their profits (Tuition should not be deducted when calculating profit * )
     

Note: Participants must complete "Entrepreneurship 101" AND "Startup Lab: Modular Electronics" to sell in our Pop-up Shop

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CAREFULLY REVIEW THE FOLLOWING INFORMATION BEFORE SUBMITTING YOUR REGISTRATION

OUR PROGRAM: ​

  • In-person participation in our 2024 Spring Workshops (Entrepreneurship 101 and/or our Advanced Workshop) on March 17 is required in order to take part in our Spring Pop-up Shop on May 5. No exceptions.

  • Business experience is not required for our program, however participants should have a well-honed business idea if they wish to take part in the Spring Pop-up.

  • Business expenses are the sole responsibility of the participant

  • Participants will be expected to follow all applicable Covid-19 protocols and mandates in effect during product development and in-person events.

  • We promote our pop-up shops via social media promotions, email marketing, online advertising, local publications, and local associations to ensure that we bring out as many shoppers as we possibly can! We ask all of our participants to also promote the pop-up shop within their schools, clubs, community organizations, friends, family, and neighbors

 

CONSIDERATIONS FOR OUR SPRING 2024 POP-UP SHOP

  • Our Spring 2024 Pop-up at Broadway Plaza is geared for ages 10–18. Note that the duration and setup for this event is more intensive, thus the minimum age is 10 (unlike our other pop-ups, where the minimum age is 8) 

  • We at Girls Crushing It dedicate an incredible amount of heart and labor towards ensuring that our pop-up shops are delightful - and we need you to do your part too! Participants and their families/support team should make every effort to show up ready to share their wonderful business and products with the world, and to make the best of any unexpected circumstances - whether that’s a rainstorm, a gust of wind, a “competitor" nearby, or any other challenges we may encounter. We appreciate your words of kindness, willingness to lend a hand, and mindful modeling of optimism and resilience.

  • Your child will be expected to actively manage their table during their shift. Due to the extended duration of a shift, participants should consider enlisting the help of a friend or family member while they take breaks.

  • Payment method options for customers are at the sole discretion of the participant. Card readers and accounts must be set up in advance of the pop-up shop, as there is no guarantee of wi-fi availability during our pop-up shop.

  • Participants manage their own finances and are entitled to their profit; Girls Crushing It does not take a commission on sales

​LOGISTICS FOR OUR SPRING 2024 POP-UP SHOP

  • This event will be held outdoors. Although your child's table will be within the footprint of a tent, there may be environmental factors such as sun, wind and rain. Please plan accordingly.

  • This event will take place rain or shine. Refunds will not be issued for weather-related cancellations.

  • Our Spring Pop-up Shop will be stationed behind the Apple Store, between Nordstrom and Zara, so we anticipate a lively atmosphere with ample foot traffic.​

  • Parking: Hourly parking is available at the Broadway Plaza garage located at 539 S Broadway, Walnut Creek, CA 94596. The first three hours are free; Hours 3-4 = $5; Hours 4-5 = $7
    You may be able to find other paid and free parking options nearby. We recommend using a wagon or wheeled bag to transport your products and supplies. 
     

WE PROVIDE THE FOLLOWING TO EACH BUSINESS FOR OUR POP-UP SHOP:​

  • (1) 4-ft Table (per business, not per participant)​ within a 10’x10 tent shared with at least one other business

  • (2) Chairs 

  • (1) Tablecloth

  • (1) Simple table-top sign with your business name

  • (1) Square Credit Card Reader, which is yours to keep (for participants who have not previously received one)
     

YOU WILL NEED TO PROVIDE THE FOLLOWING FOR THE SPRING POP-UP SHOP​

  • Your products

  • Display stands

  • Pricing information (tags, chalkboard signs etc.)

  • Cash box, equipped with change and/or mobile payment processing option (Square, Venmo, Paypal etc.)

  • Packaging supplies E.g. tissue paper, small bags etc.

  • Water bottle, snacks/meals, sunscreen (note: food vendors will be on site)

TUITION:

Tuition for this program is $190 per child.

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