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• GIRLS CRUSHING IT •

FALL 2023
SEASON

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OVERVIEW

We're kicking off the Fall 2023 Season with our Entrepreneurship 101 workshop, which is geared towards beginners and open to participants of all experience levels. Those who have completed Entrepreneurship 101 will take part in our advanced workshop, Leveling Up Your Branding and Marketing. Participants will leave our workshops empowered and inspired to crush it at our Fall Pop-up Shop at Lafayette Art & Wine Festival!

BEGINNER

ENTREPRENEURSHIP 101 WORKSHOP

Prerequisites:

None; all are welcome

Please note:

Completion of this course (current or past) is required for participation in the pop-up shop

 

Sunday, August 13

2:00 – 3:15 PM 

Virtual via Zoom

ADVANCED

LEVELING UP YOUR BRANDING & MARKETING

Prerequisites:

Entrepreneurship 101

Please note:

Completion of this course is required if you wish to participate in the pop-up shop and have already completed Entrepreneurship 101

Sunday, August 13

4:00  5:15 PM

Virtual via Zoom

ALL LEVELS

FALL POP-UP AT LAFAYETTE ART & WINE FESTIVAL

Prerequisites:

Entrepreneurship 101 or Leveling Up Your Branding and Marketing

Please note:

Upon completion of "Entrepreneurship 101" or "Leveling Up Your Branding and Marketing", students may participate in the optional Fall Pop-up Shop

September 23 & 24

Various shifts available

3560 Mount Diablo Blvd.

Lafayette, CA 94549

Sunday, August 28

4:00 – 5:00 PM 

Virtual via Zoom

OFFICE HOURS

Sunday, September 10

4:00 – 4:30 PM 

Virtual via Zoom

Drop in during office hours to ideate solutions to problems, ask questions to Girls Crushing Its team of business experts, and get encouragement from our teen mentors.

Here are all the exciting details...

BEGINNER

AUGUST 13

ENTREPRENEURSHIP 101

Prerequisites: None; All are welcome
2:00 - 3:15 PM; Virtual via Zoom

This 75-minute session will cover:​

  • Identifying an idea based on your passion or a market need

  • Defining your target customer

  • Conducting benchmarking research

  • Calculating cost, price and margin

  • Developing your product

  • Crafting and delivering an elevator  pitch

  • Developing a basic financial plan 
     

Note: Completion of this course (current or past) is required for participation in the pop-up shop 

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ADVANCED

AUGUST 13

LEVELING UP YOUR BRANDING & MARKETING

Prerequisite: Entrepreneurship 101 

4:00 - 5:15 PM; Virtual via Zoom

This 75-minute session will cover:

  • Identifying your unique brand ethos

  • Zeroing in on your brand principles

  • Weaving your brand through various aspects of your business

  • Using your brand to leave a lasting impression on customers

  • Gleaning wisdom from Girls Crushing It alumnae with some of the most memorable brands

 

Note: Completion of this course is required if you wish to participate in the pop-up shop and have already completed Entrepreneurship 101

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POP-UP SHOP

SEPT 23 & 24

FALL POP-UP SHOP AT THE

LAFAYETTE ART & WINE FESTIVAL

Prerequisites: Entrepreneurship 101 or Leveling Up Your Branding and Marketing

Various shifts available

Lafayette, CA

Participants will:

  • Actively promote our Pop-up Shop to ensure a bustling marketplace

  • Produce between 25 - 50 pieces of inventory

  • Merchandise and staff a table with their own one-of-a-kind products or services

  • Pitch their products to shoppers during our Fall Pop-up Shop

  • Fund their business endeavor and keep 100% of their profits (Tuition should not be deducted when calculating profit * )
     

Note: Upon completion of "Entrepreneurship 101" or Leveling Up Your Branding and Marketing students may participate in the optional Fall Pop-up Shop

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CAREFULLY REVIEW THE FOLLOWING INFORMATION BEFORE SUBMITTING YOUR APPLICATION

REGISTRATION PROCESS: 

  • Our Fall Pop-up at Lafayette Art & Wine Festival is a 2-day event, where we run two 4-hour shifts each day. Each business may sign up for only one 4-hour shift.

  • You may indicate on your registration form if you would like to sign up for more than one shift. Additional shifts may be assigned if space permits. Additional shifts will be assigned on a first come, first served basis using the timestamp on your registration form.

TUITION:

Tuition for this program is $125 per child. 

* Girls Crushing It is an educational nonprofit. Unlike a craft fair, your tuition/registration fee covers our entrepreneurship programming i.e. curriculum development, instructors etc. The Pop-up Shop is an optional, free event for participants to gain practical experience. As such, tuition should not be deducted when calculating your child's profit.

CONSIDERATIONS:

  • Our Pop-up at Art & Wine Festival is geared for ages 10–18. Note that the duration and setup for this event is more intensive, thus the minimum age is 10 (unlike our other pop-ups, where the minimum age is 8) *UNIQUE FOR THIS POP-UP* 

  • Your child will be expected to actively manage their table during their shift. Due to the extended duration of a shift, participants should consider enlisting the help of a friend or family member while they take breaks.

  • Business experience is not required for this program, however applicants should have a well-honed business idea

  • Drop-off is strictly prohibited for this event; Parent/guardian must remain within earshot of their child at all times

  • We are unable to accommodate businesses selling items intended for human consumption E.g. cake mix, cookies, tea etc.

  • Business expenses are the sole responsibility of the participant

  • Participants will be expected to follow all applicable Covid-19 protocols and mandates in effect during the time of the event

 

LOGISTICS

  • This event will be held outdoors. Although your child's table will be within the footprint of a tent, there may be environmental factors such as sun, wind and rain. Please plan accordingly.

  • This event will take place rain or shine. Refunds will not be issued for weather-related cancellations.

  • The Girls Crushing It Fall Pop-up Shop will be stationed near the intersection of Mt. Diablo Blvd. and Oak Hill Rd. This prime location is at the entrance of the Lafayette Art & Wine Festival and adjacent to carnival-style games, so we anticipate a lively atmosphere with ample foot traffic.

  • Parking: park at Lafayette BART and walk down Oak Hill Road, which is approximately .3 miles/7-minute walk. We recommend using a wagon or wheeled bag to transport your products and supplies. Parking at Safeway is strictly prohibited and monitored.

WE PROVIDE THE FOLLOWING TO EACH BUSINESS FOR THE FALL POP-UP SHOP:

  • (1) Table

  • (1 or 2) Chairs depending on the number of business members

  • (1) Tablecloth

  • (1) Simple table-top sign with your business name

  • (1) 10x10' Tent (shared with one other business) 

  • (1) Square Credit Card Reader, which is yours to keep (for participants who have not previously received one)

YOU WILL NEED TO PROVIDE THE FOLLOWING FOR THE FALL POP-UP SHOP

  • Your products

  • Display stands

  • Pricing information (tags, chalkboard signs etc.)

  • Cash box, equipped with change and/or mobile payment processing option (Square, Venmo, Paypal etc.)

  • Packaging supplies E.g. tissue paper, small bags etc.

  • Water bottle, snacks, sunscreen (note: food vendors will be on site)

ABOUT THE LAFAYETTE ART & WINE FESTIVAL

We are thrilled to partner with the Lafayette Art & Festival!  Commercial vendor spots are typically $2,500+ at this event, so this a unique opportunity for our young entrepreneurs to sell their products. This is one of the County's largest annual festivals, with more than 65,000 projected attendees. Visitors will stroll among the booths of art and handmade crafts, enjoying food and delicacies from local restaurants, vendors and food trucks as well as quality adult beverages and continuous music from four stages.

REGISTRATION OPTIONS

  • SOLO BUSINESS OWNERS: Each participant should register for ONLY one of the options below

  • SIBLING BUSINESS PARTNERS: Parent/guardian can register up to (2) children on the same form

  • NON-SIBLING BUSINESS PARTNERS: Non-sibling business partners should register separately, and sign up for the same shift as their partner(s)

WORKSHOP + 1ST SHIFT AT POP-UP

This registration option includes:
 

  • Entrepreneurship 101 Workshop

    and/or

    Leveling Up Your Branding and Marketing

  • Pop-up shop on Saturday, September 23 from 10:00 AM - 2:00 PM (Setup at 9:30 AM)

SOLD OUT

WORKSHOP + 2nd SHIFT AT POP-UP

This registration option includes:
 

  • Entrepreneurship 101 Workshop

    and/or

    Leveling Up Your Branding and Marketing

     

  • Pop-up shop on Saturday, September 23 from 2:30 - 6:30 PM (Setup at 2:15 PM)

 

SOLD OUT

WORKSHOP + 3RD SHIFT AT POP-UP

This registration option includes:
 

  • Entrepreneurship 101 Workshop

    and/or

    Leveling Up Your Branding and Marketing

     

  • Pop-up shop on Sunday, September 24 from 10:00 AM - 2:00 PM (Setup at 9:30 AM)

    SOLD OUT

WORKSHOP + 4TH SHIFT AT POP-UP

This registration option includes:
 

  • Entrepreneurship 101 Workshop

    and/or

    Leveling Up Your Branding and Marketing

     

  • Pop-up shop on Sunday, September 24 from 2:30 - 6:00 PM (Setup at 2:15 PM)

    SOLD OUT

Sign up for the waitlist here.

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