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GIRLS CRUSHING IT

BAY AREA / LAMORINDA

 

SPRING 2021 SEASON

 

Girls Entrepreneurship

workshops & Pop-up Shop
 

WELCOME

We're thrilled to announce that Spring registration for our Bay Area / Lamorinda cohort is now open!

With a range of courses from beginner to advanced, this program is ideal for both tweens and teens.

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OVERVIEW

BEGINNER​

ENTREPRENEURSHIP 101

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Prerequisites:

None; all are welcome

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Please note:

Completion of this course, Nasdaq Camp or Accelerator (current or past) is required for participation in the virtual pop-up shop. 

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February 28 

1:00 – 2:30 PM 

Virtual via Zoom

INTERMEDIATE

LAUNCHING YOUR ONLINE SHOP

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Prerequisites:

Entrepreneurship 101 or

Nasdaq Camp or Accelerator

 

Please note:

Completion of this course is required if you wish to participate in the virtual pop-up shop and do not currently have an online shop. 

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March 14

1:00 - 2:30 PM

Virtual via Zoom

ADVANCED

MASTERCLASS: ADVANCED STRATEGIES FOR ONLINE SHOP EXCELLENCE (2 PARTS)

 

Prerequisites:

Entrepreneurship 101 and Launching Your Online Shop (or equivalent experience)

 

Please note:

Completion of this course is required if you wish to participate in the virtual pop-up shop and have already completed the aforementioned prerequisites.

 

PART 1: CUSTOMER EXPERIENCE (CX) DESIGN

February 28

3:00 – 4:30 PM

Virtual via Zoom

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PART 2: TAKING YOUR SHOP TO THE NEXT LEVEL

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March 21

3:00 - 4:30

Virtual via Zoom

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POP-UP SHOP

Upon completion of "Launching Your Online Shop" or "Masterclass" series,

girls may participate in the optional Virtual Pop-up Shop April 17 - 18.

Here are all the exciting details...

BEGINNER​

FEB 28

Entrepreneurship 101

Prerequisites: None; All are welcome
1:00 - 2:30 PM; Virtual via Zoom

This 90-minute session will cover:​

  • Identifying an idea based on your passion or a market need

  • Defining your target customer

  • Conducting benchmarking research

  • Calculating cost, price and margin

  • Developing your product

  • Developing and delivering a 30-second sales pitch

  • Branding & marketing

  • Identifying sales channels

 

Note: If you would like to participate in the virtual pop-up shop, you must also take "Launching Your Online Shop"

Provide the link to your final website (

INTERMEDIATE

MAR 14

Launching Your Online Shop
Prerequisites: Entrepreneurship 101 or Nasdaq Camp or Accelerator

2:00 - 3:30 PM; Virtual via Zoom

This 90-minute session will cover:​

  • Capturing professional-quality product photos with your smartphone

  • Developing your online storefront with Etsy & Square

  • Uploading product inventory

  • Determining shipping & logistics strategies

  • Safety & Security

 

Completion of this course is required if you wish to participate in the virtual pop-up shop and do not currently have an online shop. 

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ADVANCED

Masterclass: Advanced Strategies for Online Shop Excellence

Prerequisites: Entrepreneurship 101 and Launching Your Online Shop or Equivalent Experience

FEB 28

MAR 21

Part 1:

Customer Experience (CX) Design

3:00 - 4:30 PM; Virtual via Zoom

This 90-minute session will cover:​

  • Put yourself in your customer’s shoes to explore your shop in a new way

  • Learn about the “customer journey” and how you can support your customer as they learn about your products, decide to buy, and receive and use your products

  • Identify changes you will make to your product, marketing, shop, or fulfillment process based on your new knowledge

  • You will be invited to submit your shop URL to our staff for an optional Best Practices Audit

Part 2:

Taking Your Online Shop to the Next Level

3:00 - 4:30 PM; Virtual via Zoom

This 90-minute session will cover:​

  • Now that you have a better of understanding of what your customers want, what you can do to support them, and what changes may be needed, it’s time to explore how you’ll get it done!

  • Take a look at some of the hidden sales, marketing, and fulfillment features of Etsy and other online shop platforms

  • Develop an implementation plan for improvements and modifications

  • Identify who will be involved, steps you need to take, and set your own due dates for re-launching your new and improved online shop!

Completion of this course is required if you wish to participate in the virtual pop-up shop and have already completed the aforementioned prerequisites.

Provide the link to your final website (

POP-UP SHOP

APR 17-18

Virtual Pop-up Shop 

Prerequisites: Launching Your Online Shop & Masterclass series

To ensure a great experience for our girlpreneurs and their customers:

  • Store inventory must accurately reflect in-stock merchandise

  • Girlpreneurs should periodically monitor inventory and make an announcement when all items are sold out

  • As a safety precaution, parents should monitor and respond to online customer inquiries

 

Note: Girls Crushing It is an educational nonprofit. Your tuition covers educational workshops. The pop-up shop is a free, optional add-on for girls to grow their leadership muscles and confidence. As such tuition should not included when calculating business expenses.

Provide the link to your final website (

*** CAREFULLY REVIEW THE FOLLOWING DATES, MILESTONES AND EXPECTATIONS BEFORE REGISTERING *** 

 

MARCH 21

Product Samples Due

Each participant is required to mail (1) product sample to Girls Crushing It HQ.

  • Products will be photographed for inclusion in our virtual pop-up shop website and will be used for promotional purposes including print collateral, live product demos and unboxing videos etc.

  • Please note products will not be returned

 

APRIL 4

Website submission and inventory check-in

In order to help girls succeed, we are requiring some checkpoints:

  • Provide the link to your online store

  • Submit Inventory Check-in Report, including photos

  • Sign-up for (optional) online shop audit, where our staff will review and provide feedback on your online shop

 

APRIL 25

Deadline for shipping orders is April 25
To ensure timely arrival:

  • Ship orders by April 25

  • Clearly communicate your shipping time frame to customers

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YOUR CHILD WILL BE EXPECTED TO:

  • PRODUCE AND MAKE AVAILABLE FOR SALE ONLINE between 12 - 50 pieces of inventory, depending on price point and labor intensity. Girls will set their own inventory production goals.

  • CREATE AN ONLINE SHOP on Etsy, Square or other platform.

  • ENSURE YOUR ONLINE SHOP IS OPEN FOR BUSINESS from March 17 - 18 for our Virtual Pop-up Shop.

  • DESIGN OR MAKE the products sold in their online shop i.e. simply buying, marking up and reselling a mass-produced product is not permitted.

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NOTE:

  • Adult participation in all stages of business development is encouraged and necessary for some elements of online shop creation.

  • We are unable to accomodate businesses selling services, food or other perishable items. 

  • Our programs are geared for ages 10 - 18.

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