ENTREPRENEURSHIP 101

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Prerequisites:

None; all are welcome

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Please note:

Completion of this course, Nasdaq Camp or Accelerator (current or past) is required for participation in the virtual pop-up shop. 

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February 28 

1:00 – 2:30 PM 

Virtual via Zoom

LAUNCHING YOUR ONLINE SHOP

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Prerequisites:

Entrepreneurship 101 or

Nasdaq Camp or Accelerator

Please note:

Completion of this course is required if you wish to participate in the virtual pop-up shop and do not currently have an online shop. 

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March 14

1:00 - 2:30 PM

Virtual via Zoom

MASTERCLASS: ADVANCED STRATEGIES FOR ONLINE SHOP EXCELLENCE (2 PARTS)

Prerequisites:

Entrepreneurship 101 and Launching Your Online Shop (or equivalent experience)

Please note:

Completion of this course is required if you wish to participate in the virtual pop-up shop and have already completed the aforementioned prerequisites.

PART 1: CUSTOMER EXPERIENCE (CX) DESIGN

February 28

3:00 – 4:30 PM

Virtual via Zoom

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PART 2: TAKING YOUR SHOP TO THE NEXT LEVEL

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March 21

3:00 - 4:30

Virtual via Zoom

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FEB 28

Entrepreneurship 101

Prerequisites: None; All are welcome
1:00 - 2:30 PM; Virtual via Zoom

This 90-minute session will cover:​

• Identifying an idea based on your passion or a market need

• Defining your target customer

• Conducting benchmarking research

• Calculating cost, price and margin

• Developing your product

• Developing and delivering a 30-second sales pitch

• Branding & marketing

• Identifying sales channels

Note: If you would like to participate in the virtual pop-up shop, you must also take "Launching Your Online Shop"

MAR 14

Launching Your Online Shop
Prerequisites: Entrepreneurship 101 or Nasdaq Camp or Accelerator

2:00 - 3:30 PM; Virtual via Zoom

This 90-minute session will cover:​

• Capturing professional-quality product photos with your smartphone

• Developing your online storefront with Etsy & Square

• Uploading product inventory

• Determining shipping & logistics strategies

• Safety & Security

Completion of this course is required if you wish to participate in the virtual pop-up shop and do not currently have an online shop. 

Masterclass: Advanced Strategies for Online Shop Excellence

Prerequisites: Entrepreneurship 101 and Launching Your Online Shop or Equivalent Experience

FEB 28

MAR 21

Part 1:

Customer Experience (CX) Design

3:00 - 4:30 PM; Virtual via Zoom

This 90-minute session will cover:​

• Put yourself in your customer’s shoes to explore your shop in a new way

• Learn about the “customer journey” and how you can support your customer as they learn about your products, decide to buy, and receive and use your products

• Identify changes you will make to your product, marketing, shop, or fulfillment process based on your new knowledge

• You will be invited to submit your shop URL to our staff for an optional Best Practices Audit

Part 2:

Taking Your Online Shop to the Next Level

3:00 - 4:30 PM; Virtual via Zoom

This 90-minute session will cover:​

• Now that you have a better of understanding of what your customers want, what you can do to support them, and what changes may be needed, it’s time to explore how you’ll get it done!

• Take a look at some of the hidden sales, marketing, and fulfillment features of Etsy and other online shop platforms

• Develop an implementation plan for improvements and modifications

• Identify who will be involved, steps you need to take, and set your own due dates for re-launching your new and improved online shop!

Completion of this course is required if you wish to participate in the virtual pop-up shop and have already completed the aforementioned prerequisites.

APR 17-18

Virtual Pop-up Shop 

Prerequisites: Launching Your Online Shop & Masterclass series

To ensure a great experience for our girlpreneurs and their customers:

• Store inventory must accurately reflect in-stock merchandise

• Girlpreneurs should periodically monitor inventory and make an announcement when all items are sold out

• As a safety precaution, parents should monitor and respond to online customer inquiries

Note: Girls Crushing It is an educational nonprofit. Your tuition covers educational workshops. The pop-up shop is a free, optional add-on for girls to grow their leadership muscles and confidence. As such tuition should not included when calculating business expenses.